AD PRODUCTS
The window to earn consideration is shorter, and influence matters more than ever.
The good news? Buyers are highly persuadable in the research phase:
71%
say they’re open to influence
67%
are open to innovation, new technology, and brands they haven’t owned before.
And when people are deciding what to buy, they lean on specialist sources. Independent review platforms like CarExpert consistently rank among the most used, trusted, and influential sources during research - because buyers want clarity before they take the next step.
Each month, more than 600,000 New Zealand drivers turn to CarExpert for new-car research. Our new-car focus gives brands access to a highly relevant audience actively considering what to buy next.
Instead, you’re appearing in a premium, context-rich space - alongside trusted reviews, comparisons and buying advice, right when buyers are selecting (and changing) their shortlist.
Whether you’re building brand preference, launching a new model, defending a segment, or shifting consideration, we help you show up with the right message in the right context.
Brand Awareness
High-impact rich media and display for reach and salience.
Content & Editorial
Content and integrations that build trust and deepen engagement.
Native & In-Feed
Native placements that feel natural in the research journey.
Performance & Conversion
Performance pathways that increase conversion intent when buyers are ready.
A fast-growing audience of high-intent shoppers who are brand aware, actively researching, and open to influence.
Website
780k+
average monthly views
5:06
average session duration (minutes)
Source: Similarweb and GA4, August 2026
