The new-car buying journey is getting faster and more decisive.
That means two things for brands: ● the window to earn consideration is shorter, and ● influence matters more than ever.
When people are deciding what to buy they lean on specialist sources, with independent review platforms consistently ranking among the most used, trusted, and influential sources during research - because buyers want clarity before they take the next step.
Is your brand showing up at moments that matter?
The CarExpert difference
CarExpertNZ provides high-quality content coverage that is driven by a trusted, local team with deep market insights and decades of experience leading automotive publications and brands across the country.
We’re new-car-only, which means your message isn’t competing for attention in a broad marketplace where shoppers are browsing everything from used stock to unrelated categories.
Instead, you’re appearing in a premium, context-rich space - alongside trusted reviews, comparisons and buying advice, right when buyers are selecting (and changing) their shortlist.
Premium, contextual advertising across the full funnel
Whether you’re building brand preference, launching a new model, defending a segment, or shifting consideration, we help you show up with the right message in the right context.
Our suite includes a mix of:
high-impact rich media and display for reach and salience
native placements that feel natural in the research journey
content and integrations that build trust and deepen engagement
performance pathways that increase conversion intent when buyers are ready.
Ready to explore options?
Explore our suite of diverseAd Products or reach out to ourCommercial Director – Media, Maddie Harris who can build a plan that is customised to your brand and objectives.
